This might be a new record for me. Last week’s newsletter, I wrote about Google’s new tracking code and expressed my skepticism. The post was written on a Tuesday afternoon and scheduled to be sent out to you on Wednesday. As soon as I hit publish, my opinion on gtag.js had already started to change. […]
Analytics Resources
What the heck is a gtag.js and why should you care?
For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install gtag.js on their site. The same thing goes for Google AdWords conversion tracking. The only […]
Why the New Google Analytics User Management Policy is a Terrible Idea
The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. This message seems harmless at first glance. You may even be excited about […]