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More Thoughts on the Google Tracking Code Changes

October 26, 2017 0 comments

This might be a new record for me. Last week’s newsletter, I wrote about Google’s new tracking code and expressed my skepticism. The post was written on a Tuesday afternoon and scheduled to be sent out to you on Wednesday. As soon as I hit publish, my opinion on gtag.js had already started to change. […]

Jeff SauerOctober 26, 2017 0 comments
Jeff Sauer

What the heck is a gtag.js and why should you care?

October 19, 2017 0 comments

For the past few weeks I have been fielding a lot of questions about gtag.js on the Analytics Course forums. Students are asking why my recommended method of tracking sites is analytics.js, yet their account only allows them to install gtag.js on their site. The same thing goes for Google AdWords conversion tracking. The only […]

Jeff SauerOctober 19, 2017 0 comments
Jeff Sauer
Why the New Google Analytics User Management Policy is a Terrible Idea

Why the New Google Analytics User Management Policy is a Terrible Idea

October 10, 2017 0 comments

The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. This message seems harmless at first glance. You may even be excited about […]

Jeff SauerOctober 10, 2017 0 comments
Jeff Sauer
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