Google Analytics Checklists
Web analytics can often feel overwhelming and complicated. But it doesn't have to be that way. These Google Analytics Checklists will help you follow a step-by-step approach to upgrade your analytics and improve how you measure your digital marketing activities.
Better web analytics is the key to better answers, better strategy, and better results!
GOOGLE ANALYTICS CAMPAIGN TRACKING CHECKLIST
Are you tracking the ROI from your email, social, and advertising campaigns in Google Analytics?
This campaign tracking checklist shows you how to measure and evaluate the performance or your email marketing, social media promotions, and online advertising using Google Analytics.
ACCOUNT SETUP & OPTIMIZATION CHECKLIST
If you follow Google's instructions for setting up your analytics account, you're going to miss critical steps right from the start.
Use this account setup checklist to help you make sure your Google Analytics installation is complete and customized to track the right data for your website.
REPORTING AND DASHBOARD CHECKLIST FOR GOOGLE ANALYTICS
Using your analytics to send reports to your organization is a critical function for many businesses. But if you’re the person responsible for running reports, this can be a daunting task. Are your reports useful? Are they accurate?
Use this reporting checklist to identify what reports are available within GA, and then work through setting up dashboards, and other basic reporting automation.
CONTENT GROUPING CHECKLIST FOR GOOGLE ANALYTICS
Want to be able to analyze the content on your website quickly? Content grouping in Google Analytics allows you to categorize your web pages so you can see which page topics or types media perform the best.
Use this content grouping checklist to learn how to measure and evaluate the value of the content on your website.
GOOGLE ANALYTICS TAGGING CHECKLIST
Are you collecting analytics data the right way? Is this data useful for your organization? Do you have every page tagged?
Use this tagging checklist to figure out if you have the right tracking tags in place and if those tags are reporting the data you need to get better results.