This past July Google announced and released an epic new analytics innovation – Google Signals. Signals is a built-in Google Analytics (GA) feature that allows you to enable cross-device tracking in your Analytics account, without any manual tracking code adjustments. When Google announced the addition of automatic cross-device tracking to GA, my mind was bit […]
Google Analytics
Google Analytics Tagging Guide and Checklist
What’s the primary purpose of Google Analytics? To track, report and measure the activity that happens on your website, right? Of course, tracking, reporting, and measuring the activities that happen on your website all require you placing some code on your website. You can’t get very far in analytics without tagging your site. What’s a tag? […]
The Complete Google Analytics Account Setup Guide
Google Analytics is awesome. Just sign up for an account, put some code on your site, and you’re analyzing traffic in minutes! And therein lies the problem! The problem with the default Google Analytics installation settings is that it’s too easy! With Google’s one-size-fits-all solution for tracking, you can get data in minutes. But using […]
How To Measure Your Content Using Page Value – Not Bounce Rate!
How do you measure the performance of your web pages in Google Analytics? Google Analytics gives us all sort ways to evaluate our websites. Usually, when we want to look at the monetary value of our website, we look at conversions. But Google Analytics doesn’t show us conversions at a page level. To figure out […]
Troubleshooting the Google Analytics Demographics Reports
Google Analytics demographics reports provide powerful information about your website visitors. These reports can show you data about your audiences’ Age, Gender, Interests, And buying preferences. This demographic information can help you answer one of the most critical marketing questions: “Who is my customer, and what do they want?” The demographics reports are supposed to […]
How to Identify and Remove Bot Traffic in Google Analytics
Let’s talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets a bad name. We think of it as spam, and we don’t want this data anywhere near our reports. Sure, there are spam bots sending hits to our analytics data. But there are also good bots. […]
How Do You Choose a Google Analytics Goal Value?
If you’re reading this, you probably have goals set up in your Google Analytics account, right? And if you don’t, why not? Shame on you! – Ok, I’m not serious. We won’t make you wear a scarlet “G” for not setting up Goals. The truth is, setting up Goals can be totally frustrating. But, goals are […]
How to Setup Google Analytics Offline Tracking
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You can use […]
Everything you need to know about Google Analytics permissions
Who gave you permission to use Google Analytics? This is a serious question. Permissions control what you can do in Google Analytics. Understanding permissions and how access levels affect permissions is essential Google Analytics knowledge, no matter your skill level. So, today we are going to review every level of Google Analytics permission. We’ll look […]
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?” Google Analytics tells us this information quite easily inside of their acquisition reports. In fact, if you look in your Google Analytics account right now, you can see how your visitors navigate to your website. Google has […]
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