How to use Google Signals and the Cross Device Tracking Reports

This past July Google announced and released an epic new analytics innovation – Google Signals. Signals is a built-in Google Analytics (GA) feature that allows you to enable cross-device tracking in your Analytics account, without any manual tracking code adjustments. When Google announced the addition of automatic cross-device tracking to GA, my mind was bit […]

Troubleshooting the Google Analytics Demographics Reports

Google Analytics demographics reports provide powerful information about your website visitors. These reports can show you data about your audiences’ Age, Gender, Interests, And buying preferences. This demographic information can help you answer one of the most critical marketing questions: “Who is my customer, and what do they want?” The demographics reports are supposed to […]