Google Analytics benchmarking reports allow you to see how your website is trending in your industry. The data in these reports shows you how well you’re competing across traffic channels. Not only that, but you can also see which user devices are the most popular in your market and you can learn where your website […]
Analytics Resources
Everything you need to know about Google Analytics permissions
Who gave you permission to use Google Analytics? This is a serious question. Permissions control what you can do in Google Analytics. Understanding permissions and how access levels affect permissions is essential Google Analytics knowledge, no matter your skill level. So, today we are going to review every level of Google Analytics permission. We’ll look […]
How to Create a Custom Channel Grouping in Google Analytics
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?” Google Analytics tells us this information quite easily inside of their acquisition reports. In fact, if you look in your Google Analytics account right now, you can see how your visitors navigate to your website. Google has […]
How do Google Analytics sessions affect your website’s data?
Google Analytics Sessions: No, this is not a collection of Google Analytics’s greatest guitar-shredding jams! Sessions are how Google Analytics tracks each time your website visitors come to your site. Understanding sessions can be a bit confusing and figuring out how Google calculates sessions can get even more confusing. Don’t despair. We have created this blog […]
How to get started as a Web Analytics Consultant
So you want to be a web analytics consultant? Who wouldn’t? Web analytics consultants are the party animals of data analysis! Plus, web analytics skills are in high demand. Consulting can be a great way to turn your skills into income. But you have to have the right plan in place to make your consulting business […]
Setting Goals for 2018 [Our Actual KPIs at Jeffalytics]
Today, I am going to publicly share with you our traffic and list growth goals for Jeffalytics in 2018. Not only that, but I’m also going to share with you where I go to keep track of these results, and a plan for how I think we’ll reach these goals. When I first got started […]
Favorite New Features in Google Analytics and GTM
As we near the end of 2017, you will start to see lots of “year in review” posts coming out over the next 2-3 weeks. I’ll probably contribute one of those posts at some point as well, because it’s always good to summarize how far we’ve come (and remember the awesome work that we put […]
Google Closing Partners Certification Portal in 2018
For those of you who are certified with Google Analytics, or looking to obtain your certification, I wanted to call your attention to a new platform that Google will be rolling out on January 16, 2018. Google is moving certifications from Google Partners to the Google Academy for Ads. If you are already certified, you should have […]
Holiday Campaigns – Two Quick Analytics Reminders
This week I just wanted to send a quick reminder – make sure you properly track all of your upcoming campaigns (Black Friday, Cyber Monday, Holidays, etc.) in your analytics tools or e-commerce systems. Of course, for students of Analytics Course, this reminder is probably obvious. But it’s always good to remember the fundamentals. There […]
Analytics for Every Stage of Business Growth
This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you […]